Passion or Market Need? There Is No Contest!

Conventional wisdom says that success in business depends on finding a need in the marketplace and filling that need with your own product or service.

That makes a lot of sense.

It is incredibly important to sell what people need. However, you will sail much farther in the sea of business if you begin your venture by discovering first what YOUR needs are – what is that YOU love and feel passionate about? – THEN find out what market needs you can satisfy by supplying the product or service aligned with your life’s love and passion.

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So, What’s Your Ideal Scenario?

Even in such uncertain times as recession — while so many business owners struggle, those who build their business by design, succeed. They experience even higher profits. Lucky? Sure! — Luck favors prepared people!

A while ago I worked with a very talented painter. His goal was to get more private buyers for his expensive art pieces. I asked who was his ideal client. He said that he didn’t care who the buyers were, as long as they could afford to buy his art.

I asked if he liked the idea of selling his paintings to some mafioso interested only in the opportunity to launder money from selling drugs.

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How to Make People ASK For your Business Card

As a rule, I don’t give out my business card unless someone asks for it. Of course, there are rare exceptions, but normally, if someone doesn’t ask for my card – I don’t give it out.

Let me explain why.

What happens when we give out our business card before someone asks? We announce: This is what I am doing. And maybe even: I want you to buy from me.

By giving out our business card when people don’t ask for it, we put ourselves and our businesses in the spotlight – this might be gratifying for our ego, but it’s not good for our positioning. “Get in touch with me when you need me” is a weak attempt to get someone interested in our product or service. Although most people will politely accept the card, they will seldom – if ever – call.

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