What Sells On The Internet?
People ask me that question all the time. Often they are
just curious, but quite often they ask because they want
to figure out how they could also embark on a successful
internet marketing journey.
Usually they are surprised when I answer. Because the truth
is that EVERY product and service sells, and everything
*can* do very well on the Internet. Airline tickets, books,
diamonds, wedding services, horses, stock options, steel,
consulting, dating services, medical equipment, grocery,
steel, art, even bull semen (yes, I *am* serious :-)
However, "what sells on the internet?" is not the most important question
to ask. Because it is not the product that determines
whether or not you will be successful as a small business
So what is the question you should ask?
"Who can I sell TO?"
I promised to share more impressions from the Billion
Dollar Internet Summit in LA - that awesome gathering
organized by Jay Abraham and the Netrageous
team. (participants paid $5,000 per person to be there
-- I was invited to be on the team as a web site
Here is another highlight, this time from the encounter
with Corey Rudl. In case you don't know him, consider
this: his website gets over 2 million visitors, does
5.2 million dollars in sales per year and he personally
makes hundreds of thousands of dollars from his online
businesses... all from his one small office. You can
visit Corey's famous site here
He has a simple, 4-step formula for Internet success -
it goes like this:
1. Find a large, easy targetable market.
See? It is not the product.
2. Find a product or service that market wants.
3. Have a great sales process
4. Back end, back end, back end
It's the market first, THEN the product second.
Don't look for a product to sell or for the *thing* your
can produce easily and inexpensively. Look first for
a *market* and then for a product people in that market
Corey said even more during that presentation:
"If you have a product and no easy to reach market
for it - dump it! Dump it and get over it!"
Brief and powerful.
So many people get stuck with the product or service that
is too difficult to launch. Don't get attached to you own
Now, of course, some products are simply better equipped
than others to be sold automatically in large quantities.
Software for example - because of the instant availability
- and any other kind of information product. But instant
portability is not the most important factor in building
your successful Internet based business.
You might come up with a revolutionary product or service,
easy to order, easy to ship, and with a worldwide market
needs.... Sounds great, but if you can't reach a high
number of potential buyers with your marketing message
easily and inexpensively, you are doomed to fail.