How To Get More Traffic
I bet you already know what is a signature file. It is that
short message people add at the end of their e-mail letters.
Do you use it? And if you do, do you use it effectively?
by Using a Signature File
Judging from the pile of e-mails I receive every day, most
people don't use it at all. Majority of others could improve
the effectiveness of their signature significantly.
When used right, a signature file is the single most effective
marketing tool you have at your disposal. Just think: if you
send only 10 e-mails per day, it will add up to 3,650 e-mails
per year. That means 3,650 impressions of your signature file!
And if you send about 50 e-mails per day, it means over 18,000
opportunities to advertise your business. All free of cost,
with no extra work, except the time spent to set it up.
I have a feeling that now I have your attention!
Here is how you can make your signature file effective:
If you didn't do it yet, make sure that you DO set it up.
Don't procrastinate or wait for setting up your web site.
You can use a sig file way before registering a domain name.
Don't aim for perfection. Far from perfect signature is better than
Once you set it up, use it all the time. So many people HAVE
signature files set up on their systems, yet they STILL don't
use them! Why, oh why? Using a signature file is safe for the
the environment and rain forest, it doesn't cause computer
crashes or expose your hard drive to viruses! All it does is
promotes networking and makes our lives easier.
Make it short. Sure, you CAN attach a whole essay at the end
of your email message and no one will accuse you of anything.
But the longer it is, the less likely people will read it.
And you would like them to not only *read* it but comprehend it
as well, even *respond* to it, right? Use maximum 5-6 lines.
Always add http:// at the beginning of your web address, so
that it becomes a hyperlink in most e-mail programs. If the
recipient wants to visit your site, he (or she) can launch
a browser's window with just one click!
For example http://InternetSuccessCoach.com
is clickable in just about every email program (except AOL)
-- while InternetSuccessCoach.com alone is not. Remember,
if you make it easy for people to visit, it is quite likely
that they will!
Make it easy to read, uncluttered and no wider than 60-65
characters per line. Some email programs can't handle longer
line width and might chop your sig in unexpected places.
If you want to be contacted by phone, include your number in
your signature too. But you might want to skip the mailing
address -- better use that limited space for more significant
announcement or special offer. You can use a signature file
to tell people what is your USP (Unique Selling Proposition)
or offer a free report from autoresponder -- but remember
do not try to tell them the *entire* story or publish a list of
every service you offer. It's a *signature*, not a brochure!
If you post to discussion lists, include your e-mail address
in your signature file as well. Just *replying* to your post
on the list will most likely send an e-mail to the entire list.
You might also want to use different signatures when posting
to different discussion lists. It makes sense to target your
messages to specific audiences!
If you include your e-mail address, make it clickable too, by
adding "mailto:" in front of the address -- a simple click
will open automatically a pre-addressed outgoing email message
in most e-mail programs.
Use various signatures for different purposes. For example,
use a different sig responding to a specific type of business
inquiries and another when corresponding with your clients
who already know your offers.
Use a signature file when sending e-mail to your friends too.
Just make it non-commercial, perhaps even fun, but DO include
your hyperlinked URL so that if they want to visit your site,
it is just as easy for them as for the others.
Be careful with text art. Not everyone has e-mail program set
to ASCII text or courier font and what looks cute and smart
on your own screen, might look like a holy mess in e-mail
program set up to display messages in variable type of font.
A good signature file doesn't require conscious reading. You
can take just one short glance and figure out whether or not
there is something of interest to you. Like with so many things
in life, with signature files LESS IS MORE!
Curious about my own signature file?
Here is one of them:
Wanda Loskot is Internet marketing strategist, business
coach and speaker -- to sign up for her FREE mini-course
"7 Strategies For Lasting Internet Success" visit Wanda's