Mixing Love with Business
People ask me all the time what does it take to succeed in
business and they get very surprised when I share with them my
formula for success. It has a lot to do with love and passion.
And it works like a charm, guaranteed!
1. Love what you do
You can't be successful without this. If you don't truly love
what you do, you will not be able to sustain long enough the
level of enthusiasm necessary to succeed. Don't think that being
passionate about your future income is enough -- customers sense
when business owners are motivated just by money and don't trust
Some people fake their passion -- that doesn't work either. It
is not possible to fake high level of interest in the long run.
And without that genuine passionate love of what you do, sooner
or later you will get very impatient. You will get bored with
your product, service or even worse: with people you serve. You
will begin to cut corners instead of going the extra mile.
Please, make sure that you love what you do. Only then will you
be always willing to do whatever it takes to succeed.
2. Love Your Customers
I don't mean *like* - I mean really *love*. There is a big
difference between liking and loving, don't you agree? Loving
someone means going out of our way to help them. Finding
pleasure in seeing them succeeding.
When we love someone, we want to see them flourish - whether
or not we make a sale. When we love someone, our hearts melt
with sheer joy when they do something great. And when people
we love are hurting, we feel their pain -- so we offer them
support and understanding.
That's the kind of love I'm talking about when I say "love
your customers". Try it. Magic happens when you love customers.
They love you back!
When I do presentations on this topic, people in the audience
often roll their eyes. Some even ask: "Wanda, did you meet some
of my customers? They don't respect my time, they are even rude
and want my stuff for free. How can I *love* these people?"
Well, there is more to my success formula...
3. Find Customers You CAN Love
Marketing skills are important not only to find a high
NUMBER but also a high QUALITY of customers. Searching for
people who are most likely in need of what you have and who
are financially qualified to buy it is not enough. Define
also a profile of your *ideal* customer and make sure that
your marketing message is appealing to them.
Look for those who share your own values, for people who
are honorable, generous and kind. They won't abuse your
generosity, they value their own time as much as time of
others and their checks always clear. You will find them
easy to love.
Let's face it, there are people you don't want to see near
you or your business, let alone have a loving relationship
with them! Not everyone who wants to buy something from you,
is able to recognize and appreciate the high quality of
service you provide if you really aim high.
My advice? Skim the cream. Leave the whiners, complainers,
psychos and other difficult people to your competition.
4. Find out what they want
While most of your competition is guessing and assuming, you
should decide to become a true LISTENER. Like a good doctor
ask your customers where does it hurt and then offer solutions.
Yes, it does take work and time and skill and patience. But
it is the best investment you can make. Business research is
even more important for small business than for the big guys.
Big companies have deep pockets and can afford costly mistakes
that can make you go broke.
5. Give Them What They Want
Once you know what they want, the rest is easy. Just give
them what they want. Simple - isn't it?
Keep in mind: it is all about what THEY want. Your *most*
wanted customers. Not what the entire market might want. And
certainly not what those difficult to deal with customers want.
You are building your business to fulfill the wants of those
you can love.
Develop a quality product/service and create a superb system
for delivery to make sure that your customers experience no
snags, no wasted time, no frustration. Try to exceed their
expectations every step of the way, whenever possible.
6. Get the rewards
When people with high values receive a superb quality service
or products that solve their problems, they feel very grateful.
They expect to pay for it, their checks clear and they tell
others about their experience. They also come back to buy more.
You will be amazed how fast your business will grow when you
begin to mix business with love on so many levels.
Of course, you might want to hire me as a coach -- that will
make things easier, promise ;-)