How to Communicate Effectively
If you think that your site is effective just because it looks
great, it is well organized, loads up fast, and even offers
a lot of free information - think again! World wide web is all
about communication and remember that effective communication
is not about *you* communicating (that's called "talking") but
about two parties communicating with each other.
with Your Visitors
So, how are you doing in the department of communication? And how
do you encourage your visitors to communicate with you? Having
standard subscription to your e-zine is a good start, but don't
think that it is enough.
Why? Because the more visitors communicate with you, the easier
it is for you to build a relationship with them. And you know
already that it is the relationships what counts - not only how
many hits you get, or even how many people click through
your site, right?
Here are some of the relation-building sites worth emulating:
Of course it takes a lot of work, time and effort, sometimes even
some cash to develop a site that communicates like that. But when
you think in terms of the life value of your potential customer
it makes a lot of sense to go out of your way to make your visitors
feel really special, delighted and willing to talk with you.
Visit the Tonight Show with Jay Leno and you will be amazed
how many ways a website can communicate with visitors to
dazzle, to charm, to ask, to entertain - and of course to
build a lasting relationship! http://nbc.com/tonightshow
Drop in to Mama's Cucina http://www.ragu.com Ragu Sauce's
site invites you to participate, write stories, list favorite
restaurants, share recipes, learn Italian, sign up for grocery
giveaway - wow! do you think this can help build them good
relationships? And does it help sell more jars of Ragu? You bet!
And how about another of my favorites http://www.gevalia.com -
Gevalia Coffee? It offers visitors not only great coffee and
quite awesome dessert recipes. Just for trying their coffee,
Guevalia will send you a free coffeemaker. And I mean a really
GOOD 10 cup coffeemaker with a melita-type filter!
Another way to keep people coming back forever is to develop
a good, interesting CGI program. One of my favorites you will
find at http://speeches.com - a superbly elegant site of David
Slack, a speech writer from New Zealand. This sophisticated CGI
script will write for you a powerful business introduction
speech (or a great letter if you prefer). Free of charge of
course. Quite awesome way to provide value for visitors by
getting them involved in communication and at the same time
presenting own professional talents!
You don't need to be that creative with CGI. How about installing
your own discussion board? Just like the one on Jim Daniel's
site http://www.bizweb2000.com/wwwboard/ It is definitely
one of the busiest networking corners on the internet! And you
can get even the CGI script for free.
Meguiar's Car Care <http://www.meguiars.com> offers a car care
prescription service. Visitors key in information about their
car, key environmental factors, and their level of commitment to
car care - in response they are getting a personalized advice
how to extend the life of their cars. Do you think they come
back and even tell others to visit that site?
- Sears Portrait Studio provides visitors with a whole array of
neat stuff. My favorites are personalized letters. Just key in
the name of a child, name of the grandmother or other significant
adult, add the wish and voila! - in a split second you get
a cute personal letter from the Cole, friendly bear or from
Santa (depending on season)- http://www.sears-portrait.com/
Needless to say that if you drop to my own Success Connection
you will have a few opportunities to have
fun as well - with weekly MasterMind chats, watching my slide
shows, listening to the radio, sending invitations to your
friends, or signing up for my on-going free coaching give-away.
When you keep charming people like that and when you keep showing
them your love and respect (plus of course if you are really
good at what you're doing!) many more people than you expect will
want to become your customers. Quite likely for a lifetime!